AGCO AMP Program Brochure

Led the strategy and implementation of dealer turnkey retail program for AGCO Dealers. Developed a customizable retail-program for dealers that is aligned with regional farming calendars across the US and Canada. The yearly campaigns utilizes digital, traditional, and marketing automation to promote to their end customer.

Dealer participation increased 30% by building new program execution.
Created a turnkey program for the AGCO dealers who do not have time or knowledge to build and implement their own retail campaigns to their customers.

Agency: Flint