AGCO Fact Check Campaign

The AGCO Fact Check Campaign aims to educate customers about the potential risks of taking shortcuts to avoid purchasing new parts or delaying equipment service. Through informative videos, the campaign exposes the reality that these shortcuts may inadvertently lead to further damage, emphasizing the importance of proper maintenance and genuine parts for optimal equipment performance and longevity.

Videos are used for B2C and AGCO Parts marketing automation campaign.

Based off the automation campaign 153 emails were delivered to customers: Unique Open 94 (61%), Clicks 17 (18 %)

Agency: CreativeDrive