Lahli is meticulously crafted for health-conscious consumers, focusing on clean and simple ingredients. The brand’s four distinctive attributes – brand mark, illustrations, color, and tone of voice – harmoniously convey the essence of Lahli. The powerful brand mark reflects high standards and a unique point of difference, while hand-drawn illustrations, accentuated by organic color shapes, evoke the flavors and ingredients of each product. Color plays a vital role in visualizing taste and appetite, becoming an integral part of Lahli’s distinct identity. Moreover, Lahli’s authentic voice is present across all touchpoints, personifying its customers and reflecting the brand’s attitude.


Company: Tyson Foods
Agency: BlueDog