Salon Selectives

Salon Selectives shampoo & conditioner and styling aids design refresh strategy was to update new life into the iconic brand while preserving its loyal customer base. The objective of the makeover was to modernize and elevate the premium essence of the brand without alienating its consumers. The brand’s visual appeal received a boost with updated graphic system, enhanced colors and iridescent pigments, exuding a contemporary and luxurious vibe. Salon Selectives manages to strike the perfect balance between honoring its heritage and embracing a fresh, cutting-edge image, captivating both loyal and new customers alike.

Company: Unilever
Agency: Ursula Flurer Design